Central Payments

Central Payments partnered with Greyscale for a full website overhaul ahead of a major partnership announcement with DoorDash. Their original site no longer reflected who they were, and the new site needed to match their growth and set the tone for future partnerships. Greyscale handled everything from wireframing and design to development, SEO, and launch. Alongside the website, Greyscale also produced their video and audio podcast, Fintech Brews. The podcast featured recognizable fintech thought leaders and served as a platform to connect with new partners and startups. Greyscale managed remote recording through Riverside.fm, handled editing, and created branded thumbnails for Spotify and YouTube.